"A" = Always Inform
One of the hardest things to master and maintain for any business, government agency or small non-profit is one of our most basic tools - communication. What seems to be so simple - keeping customers, employees and constituents informed is a major stumbling block for a great many organizations.
Key Learning: Always tell your people or your boss not only what you are doing, but WHY. Messages need to cascade down from superiors and also bubble back up -- to complete the communication loop...And don't assume that those you communicate with "are getting it" !
Make sure you close the loop and take the time to see that everyone is in that loop...everyone, making "informed" decisions will improve your business - that's is a sure bet.